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Satisfying Audiences Blog | 3 February 2012
Will you allow Aurasma to impact your product?
By combining the best of TV, the Internet and QR codes, the new "Aurasma" technology offers newspapers an irresistible opportunity for innovation. By John Newby ... More
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2 February 2012
Interactive marketing requires different culture and practices
To successfully transition from one-way, mass-audience distribution to a more niche-oriented, one-to-one delivery, newspapers must embrace the permission-based marketing principles outlined more than a dozen years ago by author Seth Godin. By Scott Stines ... More
2 February 2012
Interactive iPad magazines engage new readers
MediaCorp releases two iPad magazines, getting a timely jump on consumer tablet habits and engaging readers and sponsors worldwide. By Ramesh William ... More
1 February 2012
Newspaper for children expands its connections
A year after its debut, Kleine Kinderzeitung continues to prove the revenue and readership potential of a comprehensive product directed at a niche target group. By Tina Blaževic and Wolfgang Granigg ... More
30 January 2012
Competing and winning in the group-buying sector
Local group deals purchased by Archant newspapers increase revenue 400% and audience growth 1,000% in a year’s time. ... More
30 January 2012
Web radio venture yields some early surprises
A couple of weeks ago at HNA we started a Web radio based on local news and a popular variety of music. We thought it made sense to add this ... More
30 January 2012
How mobile technology will shape media industry this year
There are seven points I think I can offer my opinion on (and collate the thoughts of the best minds in the industry on, based from what I have seen) ... More
29 January 2012
Transformation brings in revenue, refreshed product
Community newspaper group’s culture change process leads to NewsLocal, a new corporate brand that is more focused on “building better community life.” ... More
27 January 2012
2 years later, the iPad continues to evolve
Apple released its iPad on January 27, 2010. Here are 11 lessons learned during its time on the newsmedia scene that we should take into 2012. ... More
25 January 2012
Speaking the language of your sales staff and customers
For smaller newspapers in small and medium markets, to advance in digital advertising means to maximise results within limited budgets and constrained time commitments. This is the reality of being ... More
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